• Wednesday
    Day 1
  • Thursday
    Day 2
  • Friday
    Day 3
  • April 26th
12:30 PM - 2:30 PM
Registration

1:30 PM – 2:30 PM
Pre-Conference Session – first-come, first-served seating: How to Turn Social Media into a Competitive Advantage

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Pre-Conference Session – first-come, first-served seating
BHGRE® Presents:
How to Turn Social Media into a Competitive Advantage

As the industry leader in social media engagement, BHGRE has transformed social media from a communications channel into a growth and revenue-generating strategy. Join Jennifer Marchetti, CMO of Better Homes and Gardens® Real Estate (BHGRE) and Jason Holloway, Social Director of NM+U, for an informative, strategic discussion on how you can turn social media into a competitive advantage. BHGRE® will share trends and strategies that can transform your social media efforts into a more engaging, productive strategy for your company. This session will outline how to leverage social media as an awareness-building effort, as well as how to portray yourself and your company as a thought leader. Learn from the industry’s leader in social media engagement how lead generation and talent attraction efforts can be enhanced with the right strategy. Whether you are a beginner, intermediate or advanced user of social, this session is for you! All attendees will receive a complimentary copy of BHGRE’s innovative social media whitepaper: The Real Estate Guide to Social: Why Social Media isn’t Working for You and How to Fix It.

3:00 PM - 3:15 PM
Welcome and Opening by Steve Murray

3:15 PM - 4:15 PM
Celebrating Leaders

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Howard Hanna, III, Howard Hanna Real Estate Services

Dave Liniger, RE/MAX LLC

Ron Peltier, HomeServices of America, Inc.

 
Most successful real estate leaders start with a dream to do something better or different. We talk to three veteran industry founders who dreamed the impossible dream and turned it into a successful reality. Hear what they say about the future of real estate.

4:15 PM - 5:15 PM
Reflecting on 30 Years

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Co-Founder Steve Murray interviewed by Larry Kendall  

After 30 years, REAL Trends continues to be the trusted source for industry trends and analysis. CEO Steve Murray, interviewed by Ninja Selling’s Larry Kendall takes a walk down memory lane to discuss the most impactful real estate industry events of the last 30 years and how they shaped our current market.

6:00 PM - 7:00 PM
Cocktail Reception

7:00 PM - 8:30 PM
Networking Dinner

8:30 PM - 10:30 PM
Anniversary Celebration Party

  • April 27th
7:30 AM - 8:30 AM
Breakfast

7:30 AM - 8:30 AM
Registration for Late Arrivals

8:30 AM - 11:45 AM
Good To Great

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Keynote Speaker
Jim Collins

What takes some companies from good to great? Author Jim Collins will go beyond the suggestions in his book and offer actionable items for all real estate brokers. This is a must-see event.  

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10:45 AM – 11:15 AM
Break

11:45 AM - 1:00 PM
Lunch

1:00 PM - 2:30 PM
Using Metrics to Manage Your Business

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Dave Colmar, Colmar & Associates
Nicolai Kolding, NRT, LLC
Deirdre LePera, REAL Trends

Few brokerage leaders track trends in their markets, among competitors or even within their own firms. Armed with statistics and market data, you can successfully manage your business through all markets. These three executives share findings from their research and show how tracking and measuring results can mean as much as measuring your income statements and balance sheets.

2:30 PM - 3:00 PM
Break

3:00 PM - 4:00 PM
Future of Real Estate Brokerage

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Rainy Hake, Alain Pinel
Danny Morel, Intero Real Estate Services
Tami Halton Pardee, Halton, Pardee  & Partners

The only thing constant is change. Hear from three young leaders about how they view the future of brokerage. Their stories of leadership are very different than what you’ve heard from leaders in the past.

4:00 PM - 5:00 PM
Fireside Chat with Spencer Rascoff, CEO, Zillow Group

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Spencer Rascoff, Moderated by Steve Murray, REAL Trends

5:00 PM - 6:00 PM
Connecting with Cocktails Reception

  • April 28th
7:00 AM - 8:00 AM
Breakfast

8:00 AM – 9:30 AM
How to Effectively Market Digitally in 2017

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Kyle Hess, Google
Josh Weum, Google
Paul Salley, REAL Trends


Digital marketing and maintaining your website can seem overwhelming. Let our panels of experts outline what your brokerage should be doing to create and execute a successful digital marketing strategy. We will discuss which platforms are proven and how to use them, how to remove the smoke and mirrors associated with SEO to rank higher in Google search results, which social media platforms you need to consider and why, and more ways to accelerate your brokerage’s digital presence.

9:30 AM – 9:45 AM
Break

9:45 AM - 10:30 AM
Upstream

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Alex Lange
What’s going on at Upstream and how will it impact you? Upstream CEO Alex Lange updates you on how it works, the benefits for brokerages and progress on this game-changing development.

10:30 AM - 11:00 AM
Round-up and Future

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Steve Murray, REAL Trends
 
How can brokerage firms remain relevant and profitable? REAL Trends CEO Steve Murray outlines what trends he sees coming down the pike. What he says may surprise you!

11:00 AM
Adjourn